Comparisons
GetResponse vs. Mailchimp: Features, Pricing, and Key Differences
A fair comparison of GetResponse and Mailchimp across campaigns, automation, forms, integrations, analytics, pricing structure, and ease of use.
By Harlixa Editorial Team · Published · 3 min read
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How this was researched
- Hands-on testing
- No — based on public documentation
- Last reviewed
- Pending owner verification
- Pricing verified
- Not yet verified
- Affiliate relationship
- None
Evaluation criteria
Intended users · Campaign tools · Automation · Forms and landing pages · Integrations · Analytics · Pricing structure · Limits · Ease of use
- Based on publicly available documentation, not side-by-side hands-on testing.
- Pricing has not been verified for a specific date; no prices are listed until it is.
GetResponse and Mailchimp are both widely known email marketing platforms that have grown into broader marketing suites. They overlap a lot, so the right choice usually comes down to your priorities, budget, and existing tools.
This comparison is based on publicly available information from each company. It does not declare a universal winner, because there isn't one — different businesses will reasonably choose differently.
At-a-glance comparison
| Criteria | GetResponse | Mailchimp |
|---|---|---|
| Intended users | Small businesses and marketers wanting email + automation + landing pages | Small businesses to larger teams; strong brand recognition among beginners |
| Campaign tools | Drag-and-drop editor, templates | Drag-and-drop editor, templates |
| Automation | Autoresponders and visual workflows (plan-dependent) | Customer journeys (plan-dependent) |
| Forms & landing pages | Built-in forms and landing pages | Built-in forms and landing pages |
| Integrations | Common website, ecommerce, and CRM tools | Large integration directory |
| Analytics | Campaign and automation reporting | Campaign and audience reporting |
| Pricing structure | Tiered plans based on list size | Tiered plans based on contacts, with send limits |
| Pricing verified | Not yet — see official page | Not yet — see official page |
Intended users
Both platforms target small businesses, but their positioning differs. GetResponse emphasizes combining email with automation and conversion tools. Mailchimp emphasizes an approachable, all-in-one marketing experience and is often the first email tool beginners hear about.
Email campaign tools
Both offer drag-and-drop editors, templates, test sends, and scheduling. Differences here are mostly about personal preference — try building the same email in each to see which feels more natural.
Automation
Both provide visual automation builders. On both platforms, the depth of automation available depends on your plan. Compare the specific features you need — branching, multiple triggers, ecommerce events — on the exact plans you're considering.
Signup forms and landing pages
Each includes signup forms and landing pages. Check page limits, custom domain support, and whether forms embed cleanly on your website platform.
Integrations
Mailchimp is known for a large integrations directory. GetResponse also lists integrations with popular tools. What matters is whether your specific tools are supported and how deep each integration goes.
Analytics
Both report standard campaign metrics. If ecommerce revenue attribution matters to you, confirm how each platform tracks purchases from your store.
Pricing structure, subscriber limits, and sending limits
- GetResponse pricing: getresponse.com/pricing (opens in a new tab)
- Mailchimp pricing: mailchimp.com/pricing (opens in a new tab)
When comparing, calculate the cost at your expected list size in 12 months, check monthly send limits, and note how each provider counts contacts (for example, whether unsubscribed contacts count toward billing).
Ease of use
Ease of use is subjective. Both are designed for non-technical users. The most reliable test is to spend an hour in each building a signup form, a welcome email, and a simple automation.
Potential advantages and limitations
GetResponse
- Potential advantage: email, automation, and landing pages in one platform
- Potential limitation: advanced features may require higher tiers
Mailchimp
- Potential advantage: widely used, large integration ecosystem, abundant learning resources
- Potential limitation: costs can rise as contacts grow; some features are plan-dependent
Which users might prefer each tool
| You might lean toward GetResponse if… | You might lean toward Mailchimp if… |
|---|---|
| You want built-in landing pages and automation together | You rely on integrations available in Mailchimp's directory |
| You plan multi-step automated sequences | You want a widely documented tool with many tutorials |
| Its plan structure fits your list size better | Its plan structure fits your list size better |
Read our full GetResponse review or use our software selection checklist.
Conclusion
GetResponse and Mailchimp are both capable platforms. Neither is universally better. Shortlist both if they fit your needs, verify current pricing, and test each with a real task before deciding.
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